16 Discovered artists. "Retro" generally refers to the recourse to forms and traditions of past years or centuries, which are re-recorded and interpreted in different ways. This can concern both everyday objects of life, as well as clothing, music and works of art, which are nostalgic, ironic or expressionistic. Already our ancestors have always picked up models from the past, whether in the Renaissance, which sought a rebirth of ancient forms, or romanticism with its traditions that glorified the Middle Ages.

The "retro wave", which is still today, is a product of the 1940s, which developed almost parallel, albeit slightly differently, in Europe and the USA. In the so-called "Retro Art", elements of the simultaneously created "Pop Art" were also used. Artists such as Andy Warhol and Eduardo Paolozzi are therefore also attributed to both genres. Above all in the advertising industry, the striking graphics were quickly picked up by well-known motifs, as they were easy to reproduce and gave the customer a feeling of "earlier-was-everything-better". The contemporary artist Anne Taintor, in turn, uses domestic stereotypes in her "Retro advertising art" as an address to the modern woman in modern postmodern discussion. While initially the characters of the previous 1920s and 1930s were integrated, today's artists have extended their theme selection to the symbolism of all past centuries and different cultures.