Leonetto Cappiello is considered the father of modern posters and billboards. During his lifetime, the Italian artist produced more than 530 posters, which came in bright colors. He also worked as an illustrator and caricaturist. Cappiello lived in Paris, where he created caricatures with a satirical and humorous touch for the magazine Le Rire and other magazines. In 1899, the poster artist first attracted attention in La Revue blanche, a literary and artistic magazine for which his contemporary Henri de Toulouse-Lautrec also produced works.
Cappiello began producing his posters around 1900; he had them printed mainly by the publisher P. Vercasson. In 1921, he changed the centre of his life after signing a contract with the Maison Devambez art printing house in Cappiello is still considered the father of modern advertising today, because all his posters had advertising character. Unlike other poster artists of his time, he used dark backgrounds, from which the colourful figures stood out particularly well and literally jumped into the viewer's face. The Livorno-born illustrator had no formal art training whatsoever. As early as 1892 his first works were exhibited in a museum in Florence. He also published several volumes of caricatures at the beginning of his career. His real breakthrough, however, came with his posters, whose striking style differed significantly from that of his contemporaries. Because of their colourfulness and lack of frills, these posters had an extremely modern appearance and revolutionised poster art.
After the First World War ended, Cappiello continued to produce posters. From then on, he worked for the Parisian agency Devambez, for which he created some of his most iconic works. The artist worked for the advertising agency until 1936, producing posters for renowned brands such as Campari and Pirelli and for personalities such as Mistinguett.
To this day, the advertising posters of the Italian-born artist are considered groundbreaking and worth collecting. Their blunt and clear style is considered to be groundbreaking for the entire poster art of the time and has been adopted by other artists and contemporaries since the turn of the century. In contrast to poster painters such as Henri de Toulouse-Lautrec, Alphonse Mucha and Gustav Klimt, Cappiello deliberately dispenses with ornate and decorative elements in order to place the product or the advertised person at the centre of the overall composition.
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.jpg "Poster advertising")
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.jpg "Poster for the aperitif Bitter Campari (Illustration by Leonetto Cappiello) by Leonetto Cappiello")
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.jpg "Poster Advertising")
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.jpg "Maurin Quina by Leonetto Cappiello")
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.jpg "Poster Advertising Champagne de Rochegre by Leonetto Cappiello")
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.jpg "Poster Advertising the")
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.jpg "Advertising poster for the sparkling wine Contratto: a small fairy, an elf lifting a huge cup. Illustration by Leonetto Cappiello (1875-1942) 1922 by Leonetto Cappiello")
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.jpg "Advertising Poster for the Swiss Watchmakers Longines by Leonetto Cappiello")
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.jpg "Advertising for Victoria Arduino espresso coffee machine by Leonetto Cappiello")
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.jpg "Poster Advertising Spumante Robba Canelli, Turin, Italy, 1921 by Leonetto Cappiello")
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_-_(MeisterDrucke-1063692).jpg "Vermouth Cinzano by Leonetto Cappiello")
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.jpg "Advertisement for")
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.jpg "Unknown Image by Leonetto Cappiello")
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.jpg "Poster Advertising")
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.jpg "Poster advertising the French journal")
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.jpg "Advertising poster for Milka chocolates by Suchard by Leonetto Cappiello")
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.jpg "Creme de Luzy, an advertising poster for the Parisian cosmetics firm Luzy (1919) by Leonetto Cappiello")
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.jpg "Allegory of the Advertising Current Goddess on whom commerce rests, with Mercury, god of travellers and commerce. Cover of Mirror du monde magazine n°316, March 21 by Leonetto Cappiello")
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.jpg "Menu Page Angelus: Liqueur des Salésiens de Dom Bosco by Leonetto Cappiello")
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.jpg "I Only Smoke the Nile, 1912 by Leonetto Cappiello")
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.jpg "Poster advertising")
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.jpg "Advertisement for Vittel Grande Source, 1911 by Leonetto Cappiello")
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.jpg "Champagne De Rochegré by Leonetto Cappiello")
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.jpg "Poster Advertising the Cigarette Brand, Bastos by Leonetto Cappiello")
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_-_(MeisterDrucke-1067815).jpg "Birra Itala Pilsen by Leonetto Cappiello")
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_French_fashion_designer_known_for_his_elegant_dresses_-_(MeisterDrucke-1035617).jpg "Jacques Doucet (1853-1929), French fashion designer, known for his elegant dresses, made with flimsy translucent materials in superimposing pastel colours. by Leonetto Cappiello")
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.jpg "Electroheat Italian Company Advertising Poster by Leonetto Cappiello by Leonetto Cappiello")
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.jpg "Sketch of advertisement for electrical device by Leonetto Cappiello")
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.jpg "The Thermogen Generates Heat and Fights Cough, Rheumatism, Side Points etc: Poster by Leonetto Cappiello by Leonetto Cappiello")
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.jpg "Advertising Poster for Piper Champagne, 20th Century by Leonetto Cappiello")
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_poster_for_the_oysters_merchant_Paul_Simon_-_(MeisterDrucke-1091008).jpg "Exquisite Oysters Poster for the Oysters Merchant Paul Simon by Leonetto Cappiello")
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.jpg "Advertisement for")
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.jpg "Advertising for Bitter Campari by Leonetto Cappiello")
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_illustration_by_Leonetto_Cappiello_(1875-194_-_(MeisterDrucke-1083475).jpg "Actress Sarah Bernhardt, Illustration by Leonetto Cappiello, from French Magazine Le Theatre, April 1903 by Leonetto Cappiello")
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_-_(MeisterDrucke-1091091).jpg "Poster advertising of Colonia Arnaldi in Uscio (Genova) by Leonetto Cappiello")
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.jpg "Maurin Quina by Leonetto Cappiello")
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_at_Casino_de_Paris_-_(MeisterDrucke-1088711).jpg "Mistinguett (1872-1956) at Casino de Paris by Leonetto Cappiello")
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.jpg "Poster for Isolabella by Leonetto Cappiello")
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.jpg "Advertisement by Leonetto Cappiello for O")
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.jpg "Woman representing France - Poster in blue-white-red colours by Leonetto Cappiello")
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.jpg "Actors Lucien Quitry and Jane Harding in Scene from La Chatelaine, Performed at Renaissance Theatre in Paris, Drawing by Leonetto Cappiello, Title Page of Journal Theatre, April 1903 by Leonetto Cappiello")
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_in_1923_Private_collecti_-_(MeisterDrucke-1525858).jpg "Poster for")
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.jpg "Chocolat Klaus by Leonetto Cappiello")
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.jpg "Advertisement for Tana Shoe Polish by Leonetto Cappiello by Leonetto Cappiello")
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_in_a_caricature_-_(MeisterDrucke-1088809).jpg "The Actor Alexandre Coquelin, Known as Coquelin Cadet, in a Caricature by Leonetto Cappiello")
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.jpg "French Advertisement by Leonetto Cappiello for the")
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.jpg "Advertising for thermogenic wadding healing colds, intercostal pain, rheumatism, cough, neuralgia and lumbagos. French Bouvard. beginning of the 20th century by Leonetto Cappiello")
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_-_drawing_by_Leonetto_-_(MeisterDrucke-1044499).jpg "Portrait of the French Comedian Jeanne Granier, Drawing by Leonetto Cappiello in Le Rire of 1898 by Leonetto Cappiello")
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.jpg "Poster for the Humorous Newspaper")
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_and_Fred_-_(MeisterDrucke-1079443).jpg "Poster for the comedy")
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_1923_-_(MeisterDrucke-1525855).jpg "The Circus by Leonetto Cappiello")
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.jpg "French advertisement for the coffee Martin by Leonetto Cappiello")
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.jpg "Poster Advertising Cinzano by Leonetto Cappiello")
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.jpg "Poster advertising")
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.jpg "Asti Cinzano by Leonetto Cappiello")
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_illustra_-_(MeisterDrucke-1088513).jpg "Advertisement for Cirio Food Preserve by Leonetto Cappiello")
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.jpg "Advertising Poster for the Tissue Paper Job by Leonetto Cappiello")
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.jpg "Poster Advertising Cachou Lajaunie by Leonetto Cappiello")
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.jpg "Cover of")
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.jpg "Poster of the 1937 International Exhibition in Paris by Leonetto Cappiello")
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.jpg "Cinzano, 1920 by Leonetto Cappiello")
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.jpg "The Actress Mademoiselle Cassive in La Dame de Chez Maxim, by Georges Feydeau, Caricature 1899 by Leonetto Cappiello")
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.jpg "Advertisement for thermogenic cotton wool curing colds, internal pains, rheumatism, coughs, neuralgia and lumbago by Leonetto Cappiello")
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.jpg "Advertisement for Portofino Hotel, Portofino Kulm, Illustration by Leonetto Cappiello by Leonetto Cappiello")
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_and_Jane_Harding_in_a_scene_from_La_Chatela_-_(MeisterDrucke-1079455).jpg "The Actors Lucien Guitry and Jane Harding in a Scene from La Chatelaine by Leonetto Cappiello")
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.jpg "National Theatre of the Opera, Grand Ball of Mid-Lent, 1921 by Leonetto Cappiello")
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_Otero_(1868-1965)_Spanish_dancer_and_courtesan_-_-_(MeisterDrucke-1061621).jpg "Portrait of Caroline (La Belle) Otero, Spanish dancer and courtesan by Leonetto Cappiello")
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.jpg "Uricure by Leonetto Cappiello")
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_-_(MeisterDrucke-1079927).jpg "Another solution to enigma, drawing by Leonetto Cappiello by Leonetto Cappiello")
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_illustrati_-_(MeisterDrucke-1088510).jpg "Theatre du Vaudeville: La Passerelle by Leonetto Cappiello by Leonetto Cappiello")
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_Marsy_(1866-1942)_playing_the_character_El_-_(MeisterDrucke-1081388).jpg "The Actor Marie-Louise Marsy Playing Elmire in")
_Marsy_(1866-1942)_playing_the_character_El_-_(MeisterDrucke-1081388).jpg)
.jpg "Label of a box of revulsive and resolutive wadding Le Thermogene, compress intended to relieve cough, colds, pain and rheumatism - formula: hydrophilic cotton, new coccine, yellow orange S, capsicum extract. Pharmacy product manufactured in Lille at the be by Leonetto Cappiello")
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.jpg "Poster Advertising")
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 - (MeisterDrucke-203594).jpg "Caricature of Jacques Doucet, c.1910-29 by Leonetto Cappiello")
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.jpg "Poster advertising wines from the Medoc made by L. Segol and Sons, 1905 by Leonetto Cappiello")
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.jpg "Veuve Amiot Cremant by Leonetto Cappiello")
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_-_(MeisterDrucke-952497).jpg "Advertising for wormwood Ducros (woman waving a bottle) by Leonetto Cappiello")
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.jpg "Florio by Leonetto Cappiello")
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_iin_the_play_La_Dame_Aux_Camelias_based_on_the_story_-_(MeisterDrucke-1091026).jpg "Sarah Bernhardt in the play La Dame Aux Camelias, based on the story by Alexandre Dumas Fils by Leonetto Cappiello")
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.jpg "Drawing from the Play")
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.jpg "Boche, Savage Mammal, Infested Europe at the End of 19th Century and Beginning of 20th Century, Illustration from")
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.jpg "I Only Smoke the Nile (Cigarette Advertising Poster) by Leonetto Cappiello")
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_-_(MeisterDrucke-1231920).jpg "Menu Page (Angelus: Liqueur des Salésiens de Dom Bosco) by Leonetto Cappiello")
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.jpg "Theatre de l")
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.jpg "Stage, Music Hall and Opera Stars of the Belle Epoque Era, Driving in the Bois de Boulogne, Avenue des Acacias, Paris, Humorous Caricature from")
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.jpg "Marie-Louise Marsy in")
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_inaugural_issue_-_(MeisterDrucke-1060434).jpg "Le Frou-Frou (1899) inaugural issue by Leonetto Cappiello")
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.jpg "Doctor Rasurel: Hygienic Undergarments by Leonetto Cappiello")
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_drawing_by_Leonetto_Cappiello_(1875-1942)_-_(MeisterDrucke-1082352).jpg "Actress Gabrielle Rejane by Leonetto Cappiello")
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.jpg "Cover of La Baionnette, Satirical in Colors by Leonetto Cappiello")
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_French_novelist_drawing_by_Cappiello_1905_-_(MeisterDrucke-1035690).jpg "Marcel Prevost (1862-1941) French Novelist Drawing by Cappiello 1905 by Leonetto Cappiello")
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.jpg "Pink Pills for Pale People by Leonetto Cappiello")
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.jpg "Source Reine Spa Monopole by Leonetto Cappiello")
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.jpg "Actress Mademoiselle Cassive in La Dame de Chez Maxim, by Georges Feydeau, Caricature by Leonetto Cappiello by Leonetto Cappiello")
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